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    News in brief

    Shazam adds support for Bluetooth beacons

    News in brief

    Music recognition app Shazam has partnered with Bluetooth Low Energy (BLE) specialist Gimbal to add support for Bluetooth beacons to its platform. The move “represents a further evolution in the way consumers are looking to Shazam to magically connect them with the world around them”, Shazam says, and will “expand opportunities for brands, advertisers and media owners to offer a more personalised experience” to its more than 100 million monthly active users.

    Filed by Email Rian Boden Published • Last updated 15 January 2015, 14:14

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