Cancer Research UK is to install contactless technology in four of its shop windows, enabling passersby to make a £2 donation to the charity by simply tapping their contactless card to a POS terminal placed on the other side of the glass.
The campaign will be rolled out in collaboration with Clear Channel and Mediacom at stores in London’s Kensington and Marylebone as well as in Brighton and Guildford, and will run from 30 January until World Cancer Day on 4 February.
An interactive screen will also be installed that will react to donations by showing people the positive impact they are making.
“Contactless giving through four of our shop windows is a new and exciting way for people to donate to our work,” says Paul Clarke, head of strategic marketing communications at Cancer Research UK.
“This collaboration is a great example of how we can leverage both existing and emerging technology, along with consumer behaviour, to deliver an innovative way for Cancer Research UK to raise funding,” adds Clear Channel’s Neil Chapman.
“This contactless window display is an important step towards offering brands a contactless payment solution away from the point of sale and works brilliantly with the ‘tap donation’, enabling Cancer Research UK scientists to continue their vital research.”