French spirits brand Rémy Martin is to launch a connected cognac bottle equipped with an NFC tag that will let consumers check the product is authentic and whether it has been opened and resealed, as well as allowing them to retrieve rewards and special offers after it has been purchased.
“By simply tapping the top of the bottle, the previously downloaded Rémy Martin application will instantly show if the bottle is genuine and sealed or if it has been resealed,” NFC object identification specialist and platform provider Selinko explains.
“Once the consumer opens his or her bottle, the NFC integrated tag will emit a different signal, indicating the change from sealed to opened. The consumer is also eligible to earn points towards the Rémy Martin engagement program when tapping the bottle again.”
A video shows how consumers will be able to check their bottle has not been tampered with:
The Rémy Martin Club Connected Bottle will initially be available in China, at some of the country’s “most exciting nightclubs.”
“Not only does the Rémy Martin Club Connected Bottle guarantee the authenticity of the product but also, and this is the exciting innovation, it allows us to communicate directly with our consumers who like and use our products,” says Augustin Depardon, executive director at Rémy Martin.
“Rewards, events, special offers; our communication can now be completely aligned with our clients’ preferences for an optimal relevancy.”
Prestigious Bordeaux winery Château Le Pin, which produces some of the most expensive wines in the world, partnered with Selinko to attach NFC tags to wine bottles so users can authenticate the vintage with the tap of their phone in June 2013. French leather goods brand Delage also integrated Selinko NFC tags into its range of premium leather bags in January last year.