Bluetooth beacon provider Sensoro has linked together the 110,000 Bluetooth Low Energy (BLE) beacons it has deployed across China to create a single platform that marketers can use to send highly targeted offers to shoppers.
Among the locations equipped with beacons are 25 movie theatres, 16 airports, 39 retail stores, 40 tourist destinations, 200 universities, 260 high speed trains, 1,500 Pizza Hut restaurants and 2,100 Chow Tai Fook (CTF) jewellery stores, Sensoro says.
“An array of information gathering capabilities spread across a network of hundreds of thousands of devices when integrated into an effective platform will create further possibilities for data analysis,” the company explains. “In retail situations, the accumulation of data will allow retailers to target customers with an ever increasing accuracy, making personalized, on-location discounts a reality.”
“During the 2015 Chinese New Year, Chow Tai Fook’s use of iBeacon brought in 11 million dollars in revenue with a conversion rate up to 63%, far surpassing expectations,” Sensoro adds. “The success of the case persuaded CTF to deploy beacons in all 2,100 of their Mainland China retail stores.
“In May 2015, in cooperation with China’s largest traditional television media outlet, CCTV News Channel, and the China National Tourism Administration, Sensoro deployed more than 4,200 beacons at 40 5A-class scenic attractions. The use of iBeacon technology created the first instance of cooperation between traditional television media and offline tourist destinations.”
Sensoro launched a joint venture with Chinese chain store operator Cyber Group to roll out BLE beacons across Japan and the Greater China region in August 2015.