Apple promotes Apple Pay with iTunes gift cards

UK and US consumers are being encouraged to sign up and use Apple Pay with a £5 or $5 iTunes gift card at Apple retail stores across both countries. “When making a purchase in store, Apple employees will ask customers if they would like to pay via Apple Pay,” MacRumors reports. “If a customer declines and does not have Apple Pay set up, employees will guide customers through the setup process to make the purchase and will offer a bonus $5 or £5 iTunes gift card for using Apple Pay as their payment method.”

One thought on “Apple promotes Apple Pay with iTunes gift cards

  1. While brands, issuers, and merchants should encourage Apple Pay (and its competitors) for security, consumers favor it for its convenience. While initial setup is a hurdle, convenience will win in the end. In any case, the acceptance of this novel technology has been surprisingly fast.

    One cannot oppose incentives like this; they may even be efficient. However, they hardly seem necessary.

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