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    News in brief

    Beacons to deliver personalised marketing at ATMs

    News in brief

    ATM manufacturer Diebold Nixdorf and Australian banking services provider Cuscal are using beacon technology to deliver personalised marketing offers to people as they approach cash machines or bank branches. Cuscal is testing the technology, which involves using beacons to deliver messages via bluetooth to smartphones including specific apps. The aim is to identify how effective such marketing is during what is described as the ‘approach phase’ of the consumer experience, rather than the ‘transact phase’ once a card has been inserted in an ATM.

    Filed by Email Christopher Brown nfcworld.com Published • Last updated 25 November 2016, 13:46

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