NFC clothing range connects US Ski Team with winter sports fans

US Ski Team Spyder clothing range
CONNECTED JACKETS: Wearers can tap an NFC device against the Spyder logo

Ski and performance brand Spyder is to add NFC technology to its US Ski Team clothing collection, allowing skiers to connect with team members via social media and share location-based information with a tap of an NFC device against the company’s logo.

NFC will be integrated into Spyder’s jacket range to begin with, technology provider Smartrac says, with a view to expand into “multiple product categories”.

“By tapping a phone or tablet against the NFC touchpoint embedded into the Spyder logo on these jackets, recreational skiers and tech-savvy consumers can instantly engage in real-time social media with world-class US Ski Team members, as well as share location-based information including snow conditions, trail maps, points of interest and regional events,” Smartrac says.

“Spyder intends to embed the NFC touchpoint technology into multiple product categories beyond jackets, enabling brand owners to turn physical products into digital connections, revolutionising consumer journeys and product lifecycles.”