82% of UK marketers unaware of NFC OOH advertising

Clear Channel

Only 18% of marketers are aware that out-of-home (OOH) advertising campaigns can make use of NFC and QR codes, survey data from Clear Channel UK reveals, despite them citing ‘innovation’ as one of their top buying considerations when under pressure to find new ways to reach mass audiences. More



Glasgow to get NFC bus shelters

Glasgow City Council-owned bus shelters around the Scottish city will be fitted with NFC tags and QR codes to allow people to engage with advertisers by accessing interactive content such as vouchers, games and videos using their smartphones... More





Call of Duty: Ghosts goes NFC

Call of Duty: Ghosts is being advertised with NFC

Video game publisher Activision is using NFC advertising specialist Tapit’s platform to promote its latest blockbuster Call of Duty: Ghosts across Clear Channel’s Australian out-of-home media locations... More



Dutch ad panels get NFC

Clear Channel has added NFC and QR code functionality to 250 advertising panels in the Dutch cities of Amsterdam, Eindhoven, The Hague, Rotterdam and Maastricht... More




Clear Channel promotes NFC with prizes

Clear Channel's Human vs Machine campaign

Outdoor advertising company Clear Channel has launched ‘Human vs Machine’, a quiz game designed to begin getting consumers used to the idea of interacting with its new network of 10,000 advertising panels equipped with NFC tags... More


Three runs NFC ad campaign on Stockholm subway

“We are still in the early days of NFC in Sweden and we are far from mass market when it comes to smartphone penetration,” technology provider Tapit’s Niklas Bakos told NFC World. “Yet, we are already seeing as much NFC tags as QR codes being used in our recent campaigns. Just imagine when the penetration of smartphones increases in Sweden; the potential for NFC is huge.” More









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