Identiv clippings file • NFCW

Nashville wine festival uses NFC tags to offer bespoke customer experiences

By Tom Phillips • 17 April 2023 • Updated 17 April 2023

Poster from Nashville Predators winefest where NFC tags we used to offer bespoke customer experiences

Visitors to the recent Nashville Predators WineFest in Tennessee in the USA were able to access exclusive digital content provided by nearly 90 retailers taking part in the fundraising event by tapping NFC tags with their NFC-enabled smartphone... More

Tequila brand adds NFC tags for product authentication and customer engagement

By Tom Phillips • 28 October 2021 • Updated 28 October 2021

Consumers purchasing bottles of Otaca tequila can now authenticate their purchase, access information about the brand and place further orders by tapping an NFC tag on the bottle cap with their NFC-enabled Apple or Android device... More

NXP and Identiv announce breakthrough in NFC tag pricing

By Sarah Clark • 5 February 2019 • Updated 2 June 2023

PARTNER NEWS: A new NFC tag inlay, jointly developed by NXP and Identiv, is now available to order at an “unrivalled” price of US$0.05 per unit, “enabling a new generation of smart products across a wide range of end markets where NFC may have been previously considered price prohibitive.”... More

NXP releases NFC tag toolkit for iOS

By Mike Clark • 21 September 2017 • Updated 9 October 2017

PARTNER NEWS: NXP has announced a toolkit designed to make it easy for iOS 11 developers to take advantage of the NFC tag reading capabilities that are now supported by iPhones and unlock “the potential to now connect billions of consumer and industrial products to the Internet of Things (IoT)”... More

NXP offers prizes to NFC devs

By Mike Clark • 24 February 2014 • Updated 21 March 2023

NXP has teamed up with Microsoft, Lenovo and Identive to run an NFC Windows Application Contest... More

Identive to sell off NFC platform

By Karl Dyer • 19 November 2013 • Updated 5 February 2019

Identive is to seeking a buyer for its Tagtrail NFC tag platform as part of a strategy to simplify its “organisational architecture”... More

French retail chain to roll out NFC shelf edge labels to six hypermarkets

By Rian Boden • 12 June 2013 • Updated 27 January 2019

An SES NFC shelf-edge label

French supermarket chain E Leclerc is set to roll out NFC electronic shelf labels to six hypermarkets this year, following a successful introduction of the technology at a store in the Paris suburbs in late 2012... More

Avnet to offer Identive NFC lines

By Karl Dyer • 15 May 2013 • Updated 23 March 2023

Electronic components distributor Avnet is adding NFC and RFID readers, modules and tags made by Identive to its product range... More

Identive ships 1m stickers to Africa

By Mike Clark • 24 April 2013 • Updated 26 April 2023

One million NFC TOM (Tag on Metal) phone stickers have been ordered from Identive for “a banking and payment program in Africa”, the company has announced... More

French retailer orders 3m tags

By Mike Clark • 24 April 2013

Identive has announced it has won an order for three million NFC tags from an unnamed retailer... More

Identive adds Japanese NFC store

By Karl Dyer • 3 April 2013

Identive has launched a Japanese version of its online NFC tag store... More

Identive powers NFC at MWC Connected City

By Mike Clark • 25 February 2013 • Updated 18 July 2022

Identive’s Tagtrail NFC platform is being used in deliver information to visitors to the GSMA’s Connected City exhibit at Mobile World Congress 2013... More

Identive upgrades Tagtrail NFC platform

By Mike Clark • 28 January 2013

Identive has extended the Dynamic Action Bundle rules engine used in its Tagtrail web-based NFC tag platform... More

Identive adds NFC SDKs

By Mike Clark • 21 January 2013

Identive has announced two new NFC software development kits, the US$79 NFC-NDEF Tag Editor Kit and the US$252 NFC Plug & Play Starter Kit... More

Identive reports tag sales stats

By Mike Clark • 21 January 2013

Identive shipped just under 15m NFC transponders during the fourth quarter of 2012, chairman and CEO Ayman S Ashour has revealed... More

Identive launches NFC tag platform

By Mike Clark • 28 November 2012 • Updated 14 September 2023

Identive has launched a web-based platform that allows consumers and businesses to easily deploy and manage NFC tag applications... More

Identive adds PC NFC readers

By Mike Clark • 7 November 2012 • Updated 2 January 2023

Identive has announced a range of desktop readers that support credentials stored on contact and contactless smart cards as well as NFC phones... More

Yeldi picks NXP for NFC

By Mike Clark • 12 October 2012 • Updated 4 February 2019

Indian mobile payments service Ara eTap, which was unveiled by Yeldi Softcom in July, has picked NXP and Identive to supply it with NFC payment tags... More

Identive reports NFC tag sales growth

By Mike Clark • 2 October 2012 • Updated 14 June 2023

Identive has announced it has received orders for more than 15m NFC tag transponders to be delivered over the next six months to large customers in the US, Europe and Asia... More

Balloon book adds multimedia with integrated NFC tags

By Sarah Clark • 26 September 2012

Readers of “Catch the Sun: Ballooning Across the Globe” will be able to use their NFC phone and the tags embedded throughout the book to access movie clips, download music, share to social media and even add their own content. More