Three news stories.
• Should Puma be in the NFCW Expo? Is this your organisation? Find out how to get your NFCW Expo showcase.
• Should Puma be in the NFCW Expo? Is this your organisation? Find out how to get your NFCW Expo showcase.
Purchasers of a limited edition pair of RS-XL sneakers in sportswear brand Puma’s Evolution of the Mixtape collection will be able to access digital content including exclusive music and videos by scanning an NFC tag embedded in the shoe with their smartphone... More
Purchasers of a limited edition pair of Grailed Puma Slipstream sneakers can authenticate their purchase and link to a digital twin in the form of a non-fungible token (NFT) that they can use in the metaverse by tapping an NFC chip embedded in the physical footwear... More
UPDATED The Netribe is a touchscreen Android tablet phone that includes near field communication, biometrics and ‘brand-specific industrial design’, suggesting that, as with the company’s Puma phone, brands will be able to customise it to their needs. More