Elle launches BLE beacon offers across the US

Elle

Women’s fashion magazine Elle has launched a promotion across the US that makes use of Bluetooth Low Energy (BLE) beacons and geofence technology to trigger exclusive content and offers in a shopper’s smartphone when they are within range of a participating store partner... More


OnStar to deliver offers to drivers on the move

GM Onstar will deliver coupons to drivers

OnStar, a General Motors subsidiary that provides subscription-based in car communications, security, navigation and remote diagnostics throughout the US, Canada and China, is to roll out an extension to its platform that will enable retailers to send drivers coupons tied to their specific destinations. More


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