Amazon puts new focus on its Amazon Coins virtual currency

Amazon debuts a new Appstore app with better discovery, focus on Amazon Coins — Techcrunch — “Introduced in 2013, the Amazon Coins platform represents a different means of encouraging consumers to pay for apps and in-app purchases. Instead of seeing a dollar amount associated with their purchase, app developers show the purchase amount as coins… The idea is that the more Coins you purchase, the more you’ll save on the purchase amount. For example, 100 Amazon Coins are worth $100, but when you buy them in larger bundles, they cost less. With the highest package, customers can save up to 22% on their Coin purchases.”


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