Residence Inn trials augmented reality

Hotel chain Residence Inn by Marriott is to pilot image recognition and augmented reality technology that will allow guests to scan beverage coasters to access interactive experiences, including games and food and drink suggestions, on their smartphones... More


GameStop deploys BLE in stores

Video game retailer GameStop is deploying Shelfbucks beacons in test markets including Austin and College Station, Texas this month to deliver offers and relevant data to a shopper’s smartphone running a mobile app developed by BestFit Mobile... More





Isis releases pilot test results

Isis Mobile Wallet

Analysis by carrier-owned NFC mobile payments venture Isis of its pilot tests in the cities of Salt Lake City, Utah and Austin, Texas has found that more than 80% of transactions take place at everyday spend locations such as quick-service restaurants, coffee shops, gas stations, convenience stores and grocery shops... More


Coca-Cola reports on Isis loyalty project

Coca-Cola

“More than one-third of active Isis Mobile Wallets users in Austin have loaded a My Coke Rewards card into their wallet since our pilot began and 90 percent of these are new to the My Coke Rewards program,” Rick Kanemasu, from Coca-Cola North America‘s vending technology strategy team, has revealed as the Isis NFC mobile payments venture announces plans to go live across the US this year... More




Isis releases Utah mobile payments usage stats

Isis's Jim Stapleton

Active users are now paying with Isis five or more times a week, says Jim Stapleton, the NFC payments platform’s chief sales officer. “Consumers actually only need to know about the passcode, and you kind of have a mental ‘Oh!’ right there as they realize their leather wallet does not have a passcode,” he explained. More



GigaOm: Isis awareness low

The Isis pilot launch has been “softer than a goose down pillow”, says GigaOm’s Stacey Higginbotham, who has been checking out the service in Austin, Texas and found that merchant awareness of the NFC payments system is currently quite low... More







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