A technique to develop smart posters and clothing, which communicate directly with car radios or smartphones by using background FM radio signals to transform them into mini FM radio stations consuming virtually zero power, has been unveiled by a University of Washington (UW) team... More
Vehicle recognition is being used to deliver advertisements for luxury holidays in Bermuda to London drivers with high-value cars... More
Shoppers across Denmark will be able to make purchases from billboards, bus shelters and street furniture from outdoor advertising corporation JCDecaux subsidiary AFA JCDecaux via Powa Technologies’ mobile payments platform PowaTag... More
Glasgow City Council-owned bus shelters around the Scottish city will be fitted with NFC tags and QR codes to allow people to engage with advertisers by accessing interactive content such as vouchers, games and videos using their smartphones... More
French fashion retailer Comptoir des Cotonniers is using a platform developed by Powa Technologies to turn posters, billboards, magazines, cafe table tops, postcards, flyers and clothing into ‘virtual boutiques’ that let consumers order and pay for goods with their mobile phone... More
Billboard Brasil has trialled a special edition magazine with an NFC sticker on its front cover in São Paulo, and now plans to roll out another NFC edition across other areas of Brazil within the next couple of months... More
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