News about Buy buttons.
February 15th, 2016
PayPal has unveiled a new platform that enables merchants and partners to embed buy buttons in emails, social shares, blogs, articles, ads and apps through a set of APIs. “The PayPal Commerce tools, which are currently in beta, allow merchants to securely sell across contexts — anywhere consumers are online or on their mobile devices,” the company says. The platform is the result of the company’s acquisition of mobile commerce platform Modest in the second half of 2015.
August 10th, 2015
Indian advertising platform InMobi has unveiled Miip, a platform that can be integrated into mobile apps to allow users to make payments through buy buttons on product ads. The company has partnered with “several partners” to pilot the platform, including Amazon and India’s largest mobile wallet provider Paytm. “Miip will be available for all customers over the next few months,” InMobi says.
August 6th, 2015
Twitter is reportedly integrating with e-commerce platform Shopify to offer its Buy buttons to a wider range of businesses. “Shopify has around 100,000 merchants in the US,” Re/code reports. “With a Twitter deal, those businesses would be able to sell their wares within tweets.” Pinterest and Facebook have already integrated with Shopify, while Twitter unveiled buy buttons on its site in September 2014.
July 29th, 2015
Mobile and online payment provider Stripe has entered into a strategic partnership with Visa that will make it one of the first beta partners to connect to Visa’s network capabilities, giving its developer community access…