News about Coke.
November 14th, 2013
NFC payments are now available to AT&T, T-Mobile and Verizon Wireless subscribers across the US, with the national launch of the Isis Mobile Wallet. A 20% discount on their first $200 of purchases made with…
August 13th, 2013
Coca-Cola is conducting an NFC marketing campaign in one hundred Australian retail stores, with the aim of engaging consumers at the point of sale and driving downloads of its loyalty app. The promotion makes use…
November 11th, 2011
“We’re doing a trial with Google Wallet and it’s great for those consumers who don’t have cash but want to buy a Coke,” Coca-Cola SVP Wendy Clark told attendees at Ad:tech in New York this week, Mobile Commerce Daily reports. “We’re experimenting with this…. The combination of mobile commerce and location technology moves our business from the point of sale to the point of thirst,” she explained. “If we know where you are and that you are thirsty we can move you to the nearest outlet to quench that thirst.”