Rakuten to use blockchain for global loyalty and payments program

Rakuten will roll its $9bn loyalty program into a new blockchain-based cryptocurrency, Rakuten Coin — Techcrunch — “The company is planning a new cryptocurrency called Rakuten Coin — built on blockchain technology and the company’s existing loyalty program, Rakuten Super Points — which it plans to use to encourage loyalty services globally and to help customers to buy goods across different Rakuten services and markets… The news was announced by Rakuten’s CEO Hiroshi “Mickey” Mikitani on stage at Mobile World Congress in Barcelona, where he described Rakuten Coin as a ‘borderless’ currency.”


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