“NFC offers advertisers greater opportunities to build ‘hyper-local’ promotional campaigns using media-rich, high quality content through a simple tap of the phone,” says the digital agency behind the project. More
News in brief from the NFC world and beyond: MasterCard wins Oyster deal • PayPal nears 100m accounts • Proxama buys Hypertag • Palm tablets to include NFC? • Contactless grows in the UK • NTT Docomo, KT and China Mobile tie up. More
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