Bankwest wins new customers with NFC payments ring

With this ring, I do my banking — Information Age — “An experiment in wearable payment tokens has become such a successful drawcard for new customers that Bankwest technologists have found themselves on a crash course in the dynamics of the fashion accessory market… Customers loved the rings so much that, despite the absence of formal advertising campaigns, they have proved to be adept at attracting new customers – who have snapped up half of all rings sold to date.”


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