Twitter invests in beacon marketer Swirl

Twitter has invested an undisclosed sum in Boston-based proximity marketing specialist Swirl, hinting the social media platform could be looking at using Bluetooth Low Energy (BLE) beacons to push messages. The social media giant has invested alongside Hearst Ventures, Softbank Capital and others in an $18m series-C round, taking the total raised by Swirl so far to $32m... More


SXSW to deploy 1,000 beacons

The organizers of the annual SXSW music and film festival are working with Gimbal, RightRound and Urban Airship to place 1,000 Bluetooth Low Energy (BLE) beacons around the event’s venues... More


Visa adds mobile location checking

Visa has launched Visa Mobile Location Confirmation, a service that works through a participating bank’s mobile banking app to determine whether a payment request is legitimate or not by matching a phone’s location to the location of a payment transaction... More




OnStar to deliver offers to drivers on the move

GM Onstar will deliver coupons to drivers

OnStar, a General Motors subsidiary that provides subscription-based in car communications, security, navigation and remote diagnostics throughout the US, Canada and China, is to roll out an extension to its platform that will enable retailers to send drivers coupons tied to their specific destinations. More



Here forms NFC ticketing alliance

Nokia’s mapping and location intelligence service Here has formed the Open Mobile Ticketing Alliance (OMTA) with the aim of boosting adoption of NFC by ticketing and transit services across the world... More


Taco Bell app lets customers rotate to reorder

Taco Bell

US quick-service restaurant chain Taco Bell has launched a mobile ordering and payment app that lets customers place their orders through a customisable menu and complete a payment using a stored Taco Bell card, credit card or debit card before arriving at the counter... More


Apple patent unlocks cars with BLE

A recently published Apple patent hints that the company is working on future CarPlay functionality that would allow users to lock and unlock car doors, start engines and perform other tasks using their iOS device and geofence technology... More


Shopkick drives $1bn in revenue

Location-based shopping app Shopkick reports that it has driven more than US$1bn in revenue for its partner retailers since its launch in 2010, more than half of which occurred in the past year... More


Feed for stories about Location-based services.