Apple Pay advertising sparks strong rise in contactless payments at vending machines

USAT Targeted Advertising leads to Apple Pay surge

Digital advertising promoting the availability of Apple Pay at unattended vending machines has resulted in a 36.5% increase in overall sales for cashless vending machine technology provider USA Technologies (USAT) as well as a 135.2% increase in NFC mobile payments, a six-month study now available to download from the NFC World Knowledge Centre reveals... More


Feed for stories about Maeve McKenna Duska.