Only 1% of interactions with the French NFC specialist’s AdTag platform are conducted via an NFC phone, but NFC users account for 8% of all interactions, the company has found. More
French postal service La Poste has added NFC stickers to mailboxes in the central Hotel de Ville area of Paris, allowing passersby to receive information on local services and providing La Poste with the potential to generate new advertising revenues. More
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