News about Marketing.
February 27th, 2017
PARTNER NEWS: Mahindra Comviva is making it possible for mobile money operators to increase user engagement with the addition of a new service that enables relevant offers and promotions to be delivered automatically to users’…
What’s New in Payments: Leading international innovators explain the latest payments trends and technologies in free special report
February 16th, 2017
Senior executives from Starbucks, Pizza Hut, Barclaycard, Swatch and CaixaBank are among 12 leading payments innovators who have contributed to What’s New in Payments, a 104-page special report that is now available to download free…
February 14th, 2017
Finnish distiller Northern Lights Spirits (NLS) is to include NFC tags on premium Kalevala Gin bottles, allowing it to “instantly deliver authentication messages, brand stories, promotional offers, product news and other relevant content” to customers. The tags will “contribute significantly to consumer loyalty and the overall popularity of Kalevala Gin”, Moritz Wüstenberg, managing director at NLS, says.
January 31st, 2017
Mobile POS provider Square is encouraging small traders across the US to promote Apple Pay to customers by letting them process more than US$12,000 worth of Apple Pay payments for free — a saving of $350 in processing costs. “Sellers can request a free Apple Pay marketing kit with collateral encouraging customers to pay with their iPhone or Apple Watch and staff training materials to educate employees about accepting Apple Pay,” Square says.
January 11th, 2017
Vehicle recognition is being used to deliver advertisements for luxury holidays in Bermuda to London drivers with high-value cars. If a car valued at more than £40,000 (US$48,586) and less than four years old is detected passing a billboard, a personalised advertisement with messages such as “Hello Bermudaful in the Range Rover” is displayed. The campaign is run by Media Agency Group on behalf of Bermuda Tourism.
December 1st, 2016
PARTNER NEWS: Alzheimer’s Research UK (ARUK) is using Bluetooth Low Energy (BLE) beacons on digital payment solutions provider Proxama’s beacon network to promote its Santa Forgot Christmas campaign. The video is being shared across buses,…
November 25th, 2016
ATM manufacturer Diebold Nixdorf and Australian banking services provider Cuscal are using beacon technology to deliver personalised marketing offers to people as they approach cash machines or bank branches. Cuscal is testing the technology, which involves using beacons to deliver messages via bluetooth to smartphones including specific apps. The aim is to identify how effective such marketing is during what is described as the ‘approach phase’ of the consumer experience, rather than the ‘transact phase’ once a card has been inserted in an ATM.
November 14th, 2016
French department store Galeries Lafayette is using augmented reality to offer Christmas shoppers a virtual Arctic experience telling the story of climate change. The store’s ‘Amazing Arctic Christmas’ tells the story of a family of polar bears who must venture away from the North Pole due to melting ice caps, taking refuge under the store’s dome. Parisian start-up Sky Boy has partnered with them to create a mobile app, in which the bears come to life in the store.
October 11th, 2016
PARTNER NEWS: Digital payment solutions provider Proxama has secured deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to create the UK’s biggest Bluetooth Low Energy (BLE) beacon-based advertising platform….
August 30th, 2016
Coconut rum maker Malibu has equipped 40,000 bottles with NFC tags. Drinkers will be able to tap their NFC device against a sunset image on the product packaging to access content and prize draws directly…
July 20th, 2016
UK and US consumers are being encouraged to sign up and use Apple Pay with a £5 or $5 iTunes gift card at Apple retail stores across both countries. “When making a purchase in store, Apple employees will ask customers if they would like to pay via Apple Pay,” MacRumors reports. “If a customer declines and does not have Apple Pay set up, employees will guide customers through the setup process to make the purchase and will offer a bonus $5 or £5 iTunes gift card for using Apple Pay as their payment method.”
July 19th, 2016
Consumers can now automatically receive personalised offers on their mobile devices as they watch television or listen to the radio and save them to third party mobile wallets through a new solution launched by intelligent media provider Valassis.
July 19th, 2016
PARTNER NEWS: Mobile financial solutions firm Mahindra Comviva has released an updated version of Mobiquity Wallet, a digital wallet platform that launched in March 2014 with support for QR codes, Bluetooth, NFC and host card emulation (HCE).
July 14th, 2016
Customers of Pizza Hut will soon be able to place orders using Facebook Messenger and Twitter through a new chatbot launched by the pizza chain and technology provider Conversable. “With this service, customers will be able to reorder their favourites or saved orders from any US Pizza Hut location by chatting directly with the Pizza Hut accounts on Facebook Messenger and Twitter as well as get answers to frequently asked questions and receive the latest deals and promotions,” Pizza Hut says.
July 7th, 2016
PARTNER NEWS: Digital payment solutions provider Proxama is to supply transaction automation solutions provider Printec Group with its NFC mobile payment, PIN management, tokenization and EMV enablement solutions across Central and South-Eastern Europe.
July 6th, 2016
New Zealanders are being rewarded with experiences such as flights, helicopter rides and VIP event access whenever they are close to Bluetooth Low Energy (BLE) beacons installed in 120 Heineken locations across the country via the beer maker’s Heineken Live mobile app.
June 29th, 2016
Customers of US drugstore giant Walgreens can now redeem paperless coupons for online and in-store purchases and “clip” offers on product pages and in search results through the Walgreens mobile app. “Clipped offers are automatically saved to a customer’s Balance Rewards card and can be seamlessly applied in-store at checkout when a customer uses their Balance Rewards card,” Walgreens says. The retailer has also integrated its loyalty program with Apple Pay and Android Pay.
June 28th, 2016
Owners of a handbag from Maria&Donato’s exclusive collection will soon be able to authenticate their purchase as well as discover information about the brand and buy limited-edition handbags online with a tap of their NFC device.
June 21st, 2016
PARTNER NEWS: The Geantet-Pansiot vineyard estate in Burgundy, France is to equip all of its wine bottles with an NFC tag to let its customers authenticate the beverage and receive information about the wine directly on their smartphone.
June 16th, 2016
Cashless vending machine technology provider USA Technologies (USAT) has seen an 89% increase in revenue through contactless purchases at self-service machines running on its ePort Interactive platform as a result of digital advertising highlighting Apple Pay availability at the point of sale.