Esso lets UK drivers pay at the pump with their mobile phone

Esso App promises to increase sales by decreasing footfall — Better Retailing — “Esso is rolling out a mobile payments Esso App that allows drivers to pay for their fuel without getting out of their car… The technology works through the existing Epos system, and Esso says it is supporting traders in part funding the £1,000 (US$1,329) cost of installing the system… The technology is “significantly cheaper” than pay at pump terminals, which cost approximately £10,000 (US$13,292) per pump… The Esso App also allows forecourt traders to send tailored promotions to app users on their phones while they fill up.”


GlaxoSmithKline puts NFC tags on store shelves

Thinfilm and GlaxoSmithKline bring NFC technology to leading over-the-counter brand Flonase — Thinfilm — “GSK introduced interactive ‘smart’ Flonase shelves in retail stores across Canada in an effort to educate consumers about the new product and guide them in their purchasing decision… The cloud-based platform integrates with the NFC hardware, enabling GSK to manage tags remotely, deliver custom messaging and content, view real-time consumer tapping activity, and develop valuable consumer insights through built-in analytics functionality.”


Nike to connect with basketball fans via NFC tags in NBA jerseys

Nike and NBA introduce new statement edition uniform, first on-court hooded jacket and the first NBA Connected Jersey, the future of fan apparel — Nike — “Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players’ favorite music playlists — all on the jersey owner’s mobile device. Throughout the season, a wealth of exclusive offers and experiences will bring fans closer to the game they love.”





Survey finds consumers view contactless shopping as both ‘cool’ and ‘creepy’

Rich Relevance

A survey of consumer attitudes to emerging technologies has found that the majority of both US and European consumers now believe that using fingerprint scanning to pay for purchases is ‘cool’ — but UK and European consumers are divided on the idea of contactless shopping services like Amazon Go, with 40% considering the technology to be ‘cool’ and 31% seeing it as ‘creepy’... More


Urban Airship analysis of retailers’ mobile wallet coupons and loyalty cards reveals widespread peer-to-peer sharing

Urban Airship analysis of retailers’ mobile wallet coupons and loyalty cards reveals widespread peer-to-peer sharing — Urban Airship — “Analysis of more than one million Apple Wallet coupons and loyalty cards of major retail brands shows that for every mobile wallet pass a customer installs, it is shared and added to 3.3 other mobile devices on average… More than three-quarters of retailers’ installed passes were the result of sharing versus being created and distributed through their marketing channels.”





US pharmacy deploys NFC shelf labels for greater product insight

Chambers' Apothecary

Customers visiting US pharmacy and wellness center Chambers’ Apothecary in Chambersburg can now tap their NFC devices against NFC tags affixed to shelves throughout the store to interact with products and access a “wide variety of information” including user reviews, customer surveys and videos directly on their mobile phone... More




How Coca-Cola is using smartphone data to personalise in-store ads

How Coca-Cola is using smartphone data to personalise in-store ads — Econsultancy — “The data includes anything from your basic gender or age demographic to previous browsing history. So, an ad could change from Coke Zero to Glacéau Smartwater if it recognises a preference for healthier products… Coca-Cola’s endcaps also involve communicating wirelessly with devices to send tailored offers or coupons.”





Finnish distiller adds NFC tags to gin bottles

Finnish distiller Northern Lights Spirits (NLS) is to include NFC tags on premium Kalevala Gin bottles, allowing it to “instantly deliver authentication messages, brand stories, promotional offers, product news and other relevant content” to customers... More



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