UnionPay promotes mobile payments adoption with discounts at merchants around the world

UnionPay International launches its biggest-scale summer marketing campaign — UnionPay — “Merchants in Hong Kong, Macau, Taiwan, Japan, Russia, Australia and other countries and regions are providing discounts for UnionPay mobile QuickPass. For instance, customers can purchase Aeroexpress ticket in Moscow for only one ruble. Secondly, customers can download u-plan e-coupons that can be used at about 6,000 merchant locations in 17 countries and regions via the app to enjoy the best discount in-store. Thirdly, the app users can check about merchant offers, card-using tips, tax refund guides and other practical information.”



Campari fridge magnets let customers order drinks via NFC

Out of Espolòn Tequila or Aperol? Touch your phone to your new Campari America refrigerator magnet to automatically order more — Campari America — “When consumers want to order or re-order their favorite Campari America brand, they simply touch their iPhone or Android smartphone to one of six available branded ‘smart’ magnets. The NFC chip embedded in the magnet then prompts Drizly to open the specific website page for that brand and gives the consumer the option to add the item to their cart and immediately check out, with the product being delivered by local retailers — all in one cohesive mobile experience.”



Google promotes Android Pay with Justice League bots

Unlock your superpowers with Android Pay and Justice League — Google — “If you use Android Pay today, you’re in for a surprise. Like our beloved animations of space explorers, Halloween haunts, and Wimbledon players in the past, five of our Android bots have channelled their superpowers to become Justice League Super Heroes in celebration of the movie… You’ll have the chance to collect Batman, Wonder Woman, The Flash, Cyborg or Aquaman when you pay in stores.”


Pinterest rolls out QR-like Pincodes for stores, brands and magazines

Introducing Pincodes! Discover ideas from brands and publishers — Pinterest — “Nordstrom will now feature Pincodes throughout select stores. When you come across one, just pull out your Pinterest app to unlock a little inspiration, like Nordstrom’s carefully curated Gifts Under $100 board. You’ll also start seeing Pincodes on products from Kraft Heinz (just imagine the recipes you’ll turn up!), in select Home Depot stores, from auto companies like Kia’s exhibit in the LA Auto Show and throughout the December issue of Real Simple.”


Indola adds NFC tags to professional hair styling products

Henkel launches NFC pilot with Indola #SimplySmarter — Henkel Adhesive Technologies — “With a volume of 100,000 products to be rolled out in 35 different countries, Indola #SimplySmarter is one of the largest NFC pilots in the beauty care market to date… Professional hairstylists can simply tap the Indola product with a NFC-enabled smartphone and a landing page pops up immediately. It displays product information, how-to videos by celebrity ambassadors, and most importantly, a curated Instagram wall that is refreshed regularly to inspire and connect professional hairstylists all over the world.”


Mastercard demos payments in augmented reality

Mastercard eyes the future of retail with Augmented Reality shopping experience — Mastercard — “This new AR experience from Mastercard will not only let shoppers view digital representations of products before they commit to a purchase, but also learn more about what they are buying, see additional options not available in the physical location and get instant recommendations or other information relevant to their unique experience. When done shopping, users can pay for items using Masterpass, which will first authenticate the user’s iris.”


Esso lets UK drivers pay at the pump with their mobile phone

Esso App promises to increase sales by decreasing footfall — Better Retailing — “Esso is rolling out a mobile payments Esso App that allows drivers to pay for their fuel without getting out of their car… The technology works through the existing Epos system, and Esso says it is supporting traders in part funding the £1,000 (US$1,329) cost of installing the system… The technology is “significantly cheaper” than pay at pump terminals, which cost approximately £10,000 (US$13,292) per pump… The Esso App also allows forecourt traders to send tailored promotions to app users on their phones while they fill up.”


GlaxoSmithKline puts NFC tags on store shelves

Thinfilm and GlaxoSmithKline bring NFC technology to leading over-the-counter brand Flonase — Thinfilm — “GSK introduced interactive ‘smart’ Flonase shelves in retail stores across Canada in an effort to educate consumers about the new product and guide them in their purchasing decision… The cloud-based platform integrates with the NFC hardware, enabling GSK to manage tags remotely, deliver custom messaging and content, view real-time consumer tapping activity, and develop valuable consumer insights through built-in analytics functionality.”


Nike to connect with basketball fans via NFC tags in NBA jerseys

Nike and NBA introduce new statement edition uniform, first on-court hooded jacket and the first NBA Connected Jersey, the future of fan apparel — Nike — “Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players’ favorite music playlists — all on the jersey owner’s mobile device. Throughout the season, a wealth of exclusive offers and experiences will bring fans closer to the game they love.”





Survey finds consumers view contactless shopping as both ‘cool’ and ‘creepy’

Rich Relevance

A survey of consumer attitudes to emerging technologies has found that the majority of both US and European consumers now believe that using fingerprint scanning to pay for purchases is ‘cool’ — but UK and European consumers are divided on the idea of contactless shopping services like Amazon Go, with 40% considering the technology to be ‘cool’ and 31% seeing it as ‘creepy’... More


Urban Airship analysis of retailers’ mobile wallet coupons and loyalty cards reveals widespread peer-to-peer sharing

Urban Airship analysis of retailers’ mobile wallet coupons and loyalty cards reveals widespread peer-to-peer sharing — Urban Airship — “Analysis of more than one million Apple Wallet coupons and loyalty cards of major retail brands shows that for every mobile wallet pass a customer installs, it is shared and added to 3.3 other mobile devices on average… More than three-quarters of retailers’ installed passes were the result of sharing versus being created and distributed through their marketing channels.”





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