Heineken uses BLE beacons to reward Kiwi consumers

Heineken Live

New Zealanders are being rewarded with experiences such as flights, helicopter rides and VIP event access whenever they are close to Bluetooth Low Energy (BLE) beacons installed in 120 Heineken locations across the country via the beer maker’s Heineken Live mobile app. More


Walgreens enhances paperless coupon feature

Customers of US drugstore giant Walgreens can now redeem paperless coupons for online and in-store purchases and “clip” offers on product pages and in search results through the Walgreens mobile app... More






Bluetooth 5 to increase capacity for advertising

Bluetooth SIG

The Bluetooth Special Interest Group (SIG) is working to finalise the next Bluetooth release which will add “significantly more capacity” for advertising transmissions, meaning that longer messages can be communicated through Bluetooth Low Energy (BLE) beacons, the organisation says... More





NFC World

Jones adds NFC and QR codes to smart packaging with Tuku

Jones Packaging

Pharmaceutical and consumer packaged goods companies can now add NFC tags and QR codes to packaging in order to send out messages, promotions and offers to their customers’ smartphones using an integrated solution developed by packaging provider Jones Packaging and mobile marketing specialist Tuku. More



What's New in Payments

Gemalto and Visa roll out contactless payment wristbands at Eurovision

Gemalto

PARTNER NEWS: Visitors to the 2016 Eurovision Song Contest (ESC) in Stockholm, Sweden, this month will be able to purchase contactless payment wristbands that will enable payments at any Visa contactless terminal in the world. The wristbands, which will be active until the end of October, will be rolled out by Visa and digital security giant Gemalto. More