PARTNER NEWS: Digital payment solutions provider Proxama has secured deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to create the UK’s biggest Bluetooth Low Energy (BLE) beacon-based advertising platform... More
Marketing
Malibu equips 40,000 bottles with NFC tags for UK pilot
Coconut rum maker Malibu has equipped 40,000 bottles with NFC tags... More
Apple promotes Apple Pay with iTunes gift cards
UK and US consumers are being encouraged to sign up and use Apple Pay with a £5 or $5 iTunes gift card at Apple retail stores across both countries... More
Valassis enables personalised offers through TV and radio ads
Consumers can now automatically receive personalised offers on their mobile devices as they watch television or listen to the radio and save them to third party mobile wallets through a new solution launched by intelligent media provider Valassis. More
Mahindra Comviva introduces Mobiquity Wallet 2.0
PARTNER NEWS: Mobile financial solutions firm Mahindra Comviva has released an updated version of Mobiquity Wallet, a digital wallet platform that launched in March 2014 with support for QR codes, Bluetooth, NFC and host card emulation (HCE). More
Pizza Hut enables orders on social media
Customers of Pizza Hut will soon be able to place orders using Facebook Messenger and Twitter through a new chatbot launched by the pizza chain and technology provider Conversable... More
Printec to offer Proxama mobile payments solutions in Central and South-Eastern Europe
PARTNER NEWS: Digital payment solutions provider Proxama is to supply transaction automation solutions provider Printec Group with its NFC mobile payment, PIN management, tokenization and EMV enablement solutions across Central and South-Eastern Europe. More
Heineken uses BLE beacons to reward Kiwi consumers
New Zealanders are being rewarded with experiences such as flights, helicopter rides and VIP event access whenever they are close to Bluetooth Low Energy (BLE) beacons installed in 120 Heineken locations across the country via the beer maker’s Heineken Live mobile app. More
Walgreens enhances paperless coupon feature
Customers of US drugstore giant Walgreens can now redeem paperless coupons for online and in-store purchases and “clip” offers on product pages and in search results through the Walgreens mobile app... More
Luxury handbag maker uses NFC tags to counter fraud
Owners of a handbag from Maria&Donato’s exclusive collection will soon be able to authenticate their purchase as well as discover information about the brand and buy limited-edition handbags online with a tap of their NFC device. More
French vineyard to safeguard its entire output with NFC
PARTNER NEWS: The Geantet-Pansiot vineyard estate in Burgundy, France is to equip all of its wine bottles with an NFC tag to let its customers authenticate the beverage and receive information about the wine directly on their smartphone. More
Apple Pay advertising increases contactless payments at self-service machines
Cashless vending machine technology provider USA Technologies (USAT) has seen an 89% increase in revenue through contactless purchases at self-service machines running on its ePort Interactive platform as a result of digital advertising highlighting Apple Pay availability at the point of sale. More
Android Pay comes out on top in US survey
Android Pay tops the list of the most popular mobile payment services used by US consumers with 19% saying they have made an in-store payment via the service, research from Walker Sands reveals. More
Bluetooth 5 to increase capacity for advertising
The Bluetooth Special Interest Group (SIG) is working to finalise the next Bluetooth release which will add “significantly more capacity” for advertising transmissions, meaning that longer messages can be communicated through Bluetooth Low Energy (BLE) beacons, the organisation says... More
Ant Financial takes Alipay to Germany with Concardis
Chinese tourists will soon be able to make payments at 210,000 store locations in Germany serviced by payment provider Concardis using Ant Financial’s Alipay mobile payment platform. The move marks the service’s launch into Europe after the company unveiled its expansion plans at Money20/20 Europe in April 2016. More
BLE beacons to deliver 1.6bn coupons a year by 2020
Almost 1.6bn coupons will be delivered annually to consumers via Bluetooth Low Energy (BLE) beacon technology by 2020, Juniper Research forecasts... More
Pizza Hut Asia trials order and pay using a robot called Pepper
Customers at Pizza Hut locations in Asia will soon be able to place orders, receive offers and complete payments on a tablet held by Pepper, a humanoid robot developed by SoftBank Robotics. The transactions will be completed through MasterCard’s MasterPass digital wallet service. More
Jones adds NFC and QR codes to smart packaging with Tuku
Pharmaceutical and consumer packaged goods companies can now add NFC tags and QR codes to packaging in order to send out messages, promotions and offers to their customers’ smartphones using an integrated solution developed by packaging provider Jones Packaging and mobile marketing specialist Tuku. More
BLE beacon market to double in 2016
The Bluetooth Low Energy (BLE) beacon market will more than double in 2016, remaining on track to break 400m shipments by 2021, ABI Research forecasts... More
Gemalto and Visa roll out contactless payment wristbands at Eurovision
PARTNER NEWS: Visitors to the 2016 Eurovision Song Contest (ESC) in Stockholm, Sweden, this month will be able to purchase contactless payment wristbands that will enable payments at any Visa contactless terminal in the world. The wristbands, which will be active until the end of October, will be rolled out by Visa and digital security giant Gemalto. More