GlaxoSmithKline puts NFC tags on store shelves

Thinfilm and GlaxoSmithKline bring NFC technology to leading over-the-counter brand Flonase — Thinfilm — “GSK introduced interactive ‘smart’ Flonase shelves in retail stores across Canada in an effort to educate consumers about the new product and guide them in their purchasing decision… The cloud-based platform integrates with the NFC hardware, enabling GSK to manage tags remotely, deliver custom messaging and content, view real-time consumer tapping activity, and develop valuable consumer insights through built-in analytics functionality.”




STMicroelectronics to use NFC assets acquired from AMS to deliver next-generation solutions

STMicroelectronics

PARTNER NEWS: STMicroelectronics (ST) will use its July acquisition of NFC and RFID products, resources, technologies and intellectual property from AMS to create a new generation of high-performance NFC solutions for both mass-market and vertical-market applications, the company’s Sylvain Fidelis and Mark Dickson have told NFC World... More










Seibersdorf adds NFC to textiles

Seibersdorf's textile tag

The Austrian R&D company’s new textile tags use an antenna that can be woven into fabrics during manufacture, opening up a new market where NFC phones can be used to interact with fashion garments, workwear and a host of other new applications. More


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