Apple Pay advertising sparks strong rise in contactless payments at vending machines

USAT Targeted Advertising leads to Apple Pay surge

Digital advertising promoting the availability of Apple Pay at unattended vending machines has resulted in a 36.5% increase in overall sales for cashless vending machine technology provider USA Technologies (USAT) as well as a 135.2% increase in NFC mobile payments, a six-month study now available to download from the NFC World Knowledge Centre reveals... More






Walmart Pay adds another 14 states

US supermarket chain Walmart has rolled out its Walmart Pay mobile payment service to stores in another 14 US states, including California, New York, Pennsylvania, Idaho and New Mexico as well as states across New England and the Pacific North West... More


Starwood expands keyless entry to hotels worldwide

Starwood

The Bluetooth-based mobile keyless entry solution unveiled by Starwood Hotels and Resorts Worldwide in November 2014 has been extended to select Le Méridien, Westin, Sheraton and Four Points hotels, with “many additional properties” expected to go live with SPG Keyless over the coming months... More





Broadway theatres deploy BLE beacons

Theatregoers on New York’s Broadway can now get information about the show they are seeing and receive offers from local restaurants, bars and other venues via Bluetooth Low Energy (BLE) beacons and the Playbill Passport app. The app has been developed by technology company Broadway Voice and Playbill magazine while the beacons have been supplied by Gimbal and are used in conjunction with Urban Airship’s mobile marketing platform... More



New York subway to get NFC payments by 2018

NYC subway

New Yorkers will soon be able to pay for travel on the subway using an NFC device or contactless card following governor Andrew Cuomo’s signature proposal to redesign and renew 30 stations across the system. The plans also include introducing mobile ticketing systems that will let commuters purchase tickets on their mobile device. More







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