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    NFC Technology: How Changing Consumer Preferences Create New Opportunities For Retailers

    News about NFC Technology: How Changing Consumer Preferences Create New Opportunities For Retailers.

    White paper identifies clear consumer preference for NFC

    February 23rd, 2015

    NFC Technology: How Changing Consumer Preferences Create New Opportunities For Retailers, a 26-page white paper that presents the results of a Strategy Analytics and NFC Forum study into US consumer attitudes to NFC, QR codes and Bluetooth beacons in retail, is now available to download from the NFC World+ Knowledge Centre. “In five of six use cases identified, more than twice as many consumers preferred NFC to the leading alternative,” the survey found.