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    Physical web

    News about Physical web.

    Chrome 56 adds BLE connectivity to web apps

    February 7th, 2017

    Consumers can now communicate with nearby Bluetooth Low Energy (BLE) devices through web apps using Google’s Chrome 56 update for Android. “With Chrome 56, your web apps can communicate with nearby BLE devices in a secure and private manner using the Web Bluetooth API,” Google’s Pete LePage says in a blogpost. He adds this can also be combined with physical web beacons to control nearby devices. Google began supporting the physical web in its Chrome browser in February 2015.

    Proxama to create UK’s biggest BLE beacon advertising network

    October 11th, 2016

    PARTNER NEWS: Digital payment solutions provider Proxama has secured deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to create the UK’s biggest Bluetooth Low Energy (BLE) beacon-based advertising platform…. More

    Proxama gains certification to use Google’s Eddystone beacons

    September 2nd, 2016

    PARTNER NEWS: Digital payment solutions provider Proxama has gained certification from Google to deliver a range of consumer experiences that utilise the Eddystone open beacon format, after passing the technical requirements to demonstrate full stack integration…. More

    Proxama and Mapway launch BLE beacon service on London buses

    May 4th, 2016

    PARTNER NEWS: Commuters on some 500 Transport for London (TfL) buses can now receive real-time travel updates and relevant location-based advertising using transport app developer Mapway’s Bus Times London app.  More

    Proxama and Google bring the physical web to London buses

    March 11th, 2016

    PARTNER NEWS: Commuters across London can now access real-time transport updates and contextually relevant advertising on their mobile phones through MyStop, a physical web service launched by mobile commerce provider Proxama with the support of Google and in partnership with out-of-home advertising provider Exterion Media. More

    Android users to get app-free beacon messages

    February 11th, 2016

    Google has begun supporting the physical web in its Chrome browser for Android, enabling users to discover web content relevant to their surroundings via Eddystone Bluetooth Low Energy (BLE) beacons — without needing to download… More