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    40 Adelaide venues install beacons

    June 22nd, 2015

    Forty bars and nightclubs across the Australian city of Adelaide have installed Bluetooth beacons to track visitor attendance and push offers to passers-by using a platform provided by startup Little Birdy. “Venues can currently only track attendance numbers, but will soon be able to look at things like age and gender demographics, entry and exit times, and the duration of the average stay,” Startup Daily reports.