Think&Go wins NFC Challenge

Think&Go NFC has picked up first prize in the GSMA’s NFC Challenge at Mobile World Congress 2013 for its Dynamic NFC-Screen, a display technology that enables NFC phone users to interact with video promotions, collect coupons, download content, navigate through advertising media and add products to a mobile shopping basket... More




Danone delivers information to new moms via NFC

Danone

The food company’s baby nutrition division in Singapore has released findings from a pilot project which has seen 400 NFC tags being placed in supermarkets, clinics and in homes to provide new mothers with information on a range of parenting and nutritional topics. More


Think&Go introduces NFC shopping engine

Think&Go NFC

The new system combines NFC tags placed on product labels and shelf-edges with a ‘preference engine’ stored on a consumer’s mobile phone so that, for instance, shoppers can be alerted if a food product contains an ingredient they are allergic to or does not meet their pre-set shopping preferences. More



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