Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in Latin America, via SMS... More
The out-of-home advertising giant has picked Singapore as the location for its first NFC-enabled smart poster network and plans to use it as a test bed and case study for the rest of Clear Channel International. More
The CEO of billboard advertising giant Clear Channel International has said the introduction of near field communication technology to billboard advertising will be “transformative” for the industry... More
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