Luxochain combats counterfeiting with launch of authentication and tracking service of luxury goods on the blockchain — Luxochain — “At the stage of manufacture, all authentic luxury products will be fitted with an invisible and encrypted serial number (a Block ID). The ID is associated with a token that is uniquely identifiable, to which luxury brands will register on the blockchain. Once inputted, the information can never be altered from the outside. Certifying authenticity at the point of sale using blockchain technology, customers can scan the code and ascertain the authenticity of the product.”